Go sailing with Jester and experience the Caribbean crystal blue waters and beautiful white sand beaches of St. Thomas. Come sail in cool tropical breezes and snorkel and explore the colorful coral reefs. Daysail charters are offered to the Virgin Islands National Park in St. John, or you can pick your favorite Virgin Island destination! There’s actually nothing quite like sailing in the Caribbean, especially when on a classic sloop like the Legendary Jester Sailing Adventures. One of the longest running Sailboats in the Virgin Islands – Highly Recommended! Jester Sailing: All Aboard! Come Sailing with Jester www.SailJester.com
Rich was contacted by one of his major advertising agency clients to come up with a regional campaign and promotion for Nissan’s newest car line the ‘Stanza.’ So he created a… …multi-media “Stanza Extravaganza” campaign blitz complete with tons of back-to-back promotions from the dealerships with prizes and giveaways galore. This one went national very quickly – you may remember the balloons-drop, party atmosphere TV ads, right? They played for years and the concept (which Nissan failed to trademark) was used for several other cars as well, namely Toyota.
Massive Co-Op Advertising campaign (became annual) with nearly every single Western Union location in the designated ADI – “Audience Of Dominant Influence”… … (only one dissented – a shady bail bondman whom Rich didn’t want anyway), whereby Western Union corporate paid 75% of the cost of the ad campaigns and provided TONS of giveaways. In fact those bulk Western Union promotional items were still around the radio stations years after Rich moved on… Enormous profits for the station and tons of goodwill with new clients that normally would not be able to participate in the broadcast medium.
Orchestrated and executed the concept for promoting the change in a radio station’s core on-air format and huge rise in the Arbitron ratings battle by developing, writing, printing and… and distributing a turn-of-the-century style newspaper. Rich then hired a small army of small children (ages 3 ½ to 11 – child-labor laws be damned – wink!) to dress in 1899 newspaper-boy knickers-type costumes complete with shoulder bags and applejack caps. Hired drivers to convoy our little “Newsies” for a one day blitz to all the region’s advertising agencies and most major clients in the city shouting out: “Extra, Extra read […]
Wrapped a huge joint venture promotion with various local and regional businesses in support of inner-city children. The promotions… … surrounded a Punt, Pass & Kick competition that Rich arranged to be held as half-time festivities during NFL exhibition games. Not only did this become hugely profitable for his radio station (and other mediums like newspaper, TV, local mags, etc that he enjoined later to expand the exposure) but it became one of the most popular and anticipated promotions in the city. Side-note: Loads of awesome stories about those cool kids to tell here… make you shed a tear […]
Rich arranged to buy every ticket in the stadium of the Jacksonville Sun’s baseball park. Then gave all the tickets away free to radio listeners and made ton of money for his radio station! How, you ask? He got all the General Motors dealers in the city to participate in… a huge broadcast campaign where he mentioned two non-competing (geographically) dealers in each 60 second spot. In the ads they invited the listeners to stop by the automobile dealership’s service department and pick up their free tickets. No purchase was necessary but everyone was of course encouraged to get their […]
As you know or will learn soon within this diatribe, LinkedIN.com is an amazing and quite impressive FREE business resource that is invaluable to small business owners, contractors and vendors and others wanting to win sales as well as professional employees and career-seekers looking to create and manage their career success. If you wish to become known as a leader or the reigning expert in your field, niche or industry there are several things you can do on LinkedIN to become known. It’s all about branding yourself and that’s what you’ll learn here. And by the way, the term ‘Branding’ […]
“If you don’t sleep properly, you’re cutting your life short” according to Dr. Patrick Owen. Watch this 2 minutes video as Dr. Owen addresses the issue of sleep, offers tips and tricks and how much sleep we need per night. Regardless of how clean your diet or how great your exercise regime unless you’re get tying enough sleep you’re doing yourself harm. Visit them at: www.ATouchofWellnessVI.com Or Call 340-779-1504 And always remember…. You Don’t have to be Sick, Tired or in Pain! A Touch of Wellness Massage & Health Center — St Thomas USVI